don’t kill your brand’s vibe. leverage it.
Soul2Strategy is for you if...
You fear your website will sound too brandy&won’t sell
“Too brandy” is a marriage between a designer and a bad copywriter. It's a vibe without strategy. Not what we do here ⚔️
Fishy, aggressive marketing is high on your ‘things I hate’ list
Glad we agree on this one. It CAN sell fast, but forgets faster and it's so damn... dead.
Your website is hijacked by the Pain Au ChatGPT
And your brand’s vibe peeking out via “About us” page? Gotta unleash that spirit guys. Gotta let it roam free.
Writing your target audience pain-points makes you gag
Learn how to sell by resonance, not guilt or pressure. Leverage the forgotten, mystical...vibe.
You feel disconnected from your website, social media posts…
No offense, but most founders treat their brand as a dead thing. So, it’s not weird they feel disconnected from it.
Content feels flat, inconsistent, or tries too hard
That’s because: vibes out, muscles in. Once you nail your brand’s voice, consistency runs smooth like butterrrr 🧈
say hi to Soul2Strategy
drive safe, marketing buzzwords!
Wanna play inside the Brand’s Spirit Atmosphere Mapping?
Feel into the brand archetype resonance?
Discover the mic-drop lines your brand holds in the pocket?
Or build your VibeBlock System that’ll get you off the ground (and keep you flying)?
All in all, are you ready to wave goodbye to marketing buzzwords and start leveraging authentic expression?
bye "we can all see it's chatgpt" kinda website
Soul2Strategy is a tested-and-proven method I use in my work. It’s how I transform flat websites into vibing homes, revamp direct response hijacked pages into story-driven conversion beauties, or create ads that call in with a wink instead of shout.
Now, I have packed it into a guidebook to help you listen to your brand, shape its voice and turn it into a messaging system you will use to create consistent content that drives sales, builds a community and grows your business—leading with a vibe. Cuz... why not
say hi to Soul2Strategy
if marketing efforts aren’t landing, you forgot about branding
When...
⚔️Creating content feels like a drag, the problem is, you don’t have a brand messaging system in place.
⚔️Your brand doesn’t even feel like a brand… you don’t have a brand messaging system in place.
⚔️The pieces of your funnel float like they’re disconnected from each other, one touch point a foreigner to another… you don’t have a brand messaging system in place.
👌Effortless marketing is driven by a good branding.
This is why you’re here. And this is why... I use the Soul2Strategy method!
your brand is alive. it moves. it wants things.
Think of Soul2Strategy guide-book as a philosophy of branding that is sensory, strategic, and story driven. Fancy AF
The goal: translate your brand's vibe into growth assets.
The shift: while some start with words like the brand is “bold”, “elegant”, or “minimal”...
... we'll ask questions like: what is the brand aching for? What’s the drive…? What’s the real craving that fuels the existence of that service? What energy is behind it all? How does it think?
what makes this approach f*king awesome
😇
Zero templates, no boring or dry exercises
Unlike most marketers… I won't be using one template and adapting your story to it. We won't bore ourselves to death and try getting creative from 1m below the ground.
Vibe-led strategic branding: beyond good lines
Here, we approach marketing as a playgoround. We uncover your brand's spirit, and see what wants to be said. From there we think strategy.
Play first, play second, strategise third
Instead of starting with pain-points, features/benefits, AIDA model etc., we'll go for a fun ride and make your brand’s spirit vibe. Then… we'll build the structure to support it—not limit ⚔️
what's inside Soul2Strategy?
The guide-book on vibe-led branding contains:
3 Core modules—Decode, Design, Deliver
Downloadable guide-book (editable + printable)
Simple and powerful brand voice discovery exercises
Case study examples
Soul2Strategy VibeBlocks System guide
Build your brand from the vibe up, and watch it build your business
who's vibing behind Soul2Strategy
hi, i'm leya
I work as a murderer of buzzwords and marketing boredom.
I’m the match for vibe-driven founders who want their brand’s spirit roaming free.
My past projects include many brand revamps. This made me realize, most founders don’t understand the purpose of branding.
They think they do, but they don’t. Sorry, not sorry🤝
And that’s where I come in. By bridging the gap between their love for their product, service or message… and the way their brand shows up… I make them very happy.
They end up loving their website and feeling connected to their brand.
And their people? Now, they feel the pull. There’s less marketing manipulation and more creativity. And this, my dears, this is hot. Creativity has gravity.
Overall, this makes my job much more fun. And your business too!
Here for the play hard 🤚(work hard is already taken:)
Leya's standout strength is the sensitivity to grasp tone and shape it into a strategic, conversion-focused structure. We also value how openly and skillfully she incorporates feedback to elevate her work. Leya is a sharp, reliable partner when you want messaging that builds brands.
Filip, CEO @ Donna Pro
Within just a few days, Leya came back with exceptionally thoughtful, creative, and personalized copy that captured the essence of our brand and the voice of our target audience. It quickly became clear that she had done thorough research and truly understood who we were speaking to and how. Working with her was beyond expectations.
Jernej, Co-Founder @ BigHead Lab
you don't need another formula. here's your mirror
This is what this guide-book is—a mirror. So you can see, feel, and express what’s been there the whole time.
No one can replicate what you do, when your brand is alive. Can you make it sound like it is?
Click "buy Soul2Strategy"
Download the Soul2Strategy guide-book
Check your email: I'll be in touch soon with an extra surprise
Dive in and watch your brand's spirit take you to places you didn't know existed
enter the marketing playground
Working with Leya has been an absolute pleasure. She supported us with creative strategy and copywriting for both short-form video ads and static visuals. Leya has a sharp instinct for storytelling and an exceptional feel for language. She’s highly creative, fast, and collaborative—a true asset to any team. If you’re looking for someone with a strong creative mindset and excellent copywriting skills, we’d recommend Leya without hesitation.
Marko, Co-founder @ Rollout Creative Agency
Leya has the ability to capture the essence in words that feel authentic. She takes the time to explore what that essence is together and keeps digging untill its found and in writing. She creates impact with words that make you feel something without the salesy feeling. On top of that she is also an amazing person that made working together extra great!
Anne, Entrepreneur Coach
what happens if you hate it: 72-hours money back guarantee
Relax, I hear ya. What if? In that case, if you really hate the Soul2Strategy guide-book, or you struggle to implement it—you get your money back. Simple. All you gotta do is reach out within 72 hours, send me an email and tell me: "This sux." No questions asked. Kidding. Of course not, I’ll want to know why you think so. I want to improve what doesn’t work, ofc. So do speak up. Use your voice. :)
© 2024 Leya Kos Brand Strategy. All rights reserved.
