For entrepreneurs, personal brands, or founders building intentional businesses

Vibe-led

branding
lab

you'll love this if you:

Want tricks and treats to unleash your creative spirit

Not only this is a great skill to have, it also makes business feel ALIVE and meaningful.

Are into the authentic brand communication

Aka, you don't want to be another website with generic messaging everyone in the industry uses, while the brand's essence is peeking out from the 'About us' page. I cheere for ya

Feel stuck with Pain Au ChatGPT

And instead, want other humans to co-create with, recieve an honest feedback and build vibe-forward communication assets from an aligned space (beyond generic buzz).

say hi to Soul2Strategy approach

this is not your usual sit-and-think process

We'll leverage human's biggest assets—the body, your creative energy and other humans.

It's an embodiment based method, blending theatre play, dance elements and creative writing exercises to help you drop from the head to the body and access a wider spectrum of intelligence. Nope, not AI.

Your full self (beyond the intellect) and connections with others.

The result?

Creative flow, honest feedback from other professionals and brand expression aligned with your authentic vibes.

tools and modalities

Mindfulness & Embodiment: practices from dance, improv theater play, yogic principles. Fun and soulful.

Creative writing exercises

Soul2Strategy: brand tone development process and marketing frameworks

bye "we can all see it's chatgpt" kinda website

The brand messaging method I use is called Soul2Strategy. It's tested-and-proven approach I use in my work. It’s how I transform flat websites into vibing homes, revamp direct response hijacked pages into story-driven conversion beauties, or create ads that call in with a wink instead of shout.

Now, I've packed it into a workshop model and a guidebook to help you listen to your brand, shape its voice and turn it into a messaging system you will use to create consistent content that drives sales, builds a community and grows your business—leading with a vibe. Cuz... why not

I loved this workshop. First it tunes down your mind and moves your awareness into your body. 

After she helps you to connect more with your essence and opens up your creative part of the brain. And from that state she guides you to communicate your brand, your product, your service. 

It's an amazing experience that helps you not only connect with the core of your business, but teaches you how to communicate it in a way that is unique, that is yours and that is impactful. Because it carries the energy of your why...

...and it's all fckn' playful and fun :P

Marek Urban

Leaders and Entrepreneurs Coach

you’ll walk away with:

Vibe-aligned direction for your brand

Get a proper feel of what's real and truly communicates your unique value, in a vibe-aligned tone.

Tools to drop from the head to the body

You will know how to provoke that shift yourself - the creative process from an embodied state.

Brand communication workbook

Having a clear TOV for your brand, you will continue building your brand messaging with the Soul2Strategy workbook.

and a gift?

You will also get my Soul2Strategy work book on vibe-led branding worth 27.99€, to continue building your brand messaging assets.

It contains:

3 Core modules—Decode, Design, Deliver

Downloadable guide-book (editable + printable)

Simple and powerful brand voice discovery exercises

Case study examples

Soul2Strategy VibeBlocks System guide

If you want to connect with your essence, discover your true driving force, stop using generic marketing jargon, and finally speak the true, authentic message of your mission, I recommend applying to Leya’s personal branding program. You’ll discover all of this in a fun and uniquely creative way.

Kitti Szabo

Natural fertility mentor

logistic info.

WHEN?

25.11. 2025, Tuesday

17:30 - 21:30

WHERE?

Groundinn Lab

Carrer dels Flassaders 32, El Born

PRICE?

🦩Early bird: 20eur 🦩 use code: flamingo

Regular: 30eur

Book your spot for only 20€

Leya's standout strength is the sensitivity to grasp tone and shape it into a strategic, conversion-focused structure. We also value how openly and skillfully she incorporates feedback to elevate her work. Leya is a sharp, reliable partner when you want messaging that builds brands.

Filip, CEO @ Donna Pro

Within just a few days, Leya came back with exceptionally thoughtful, creative, and personalized copy that captured the essence of our brand and the voice of our target audience. It quickly became clear that she had done thorough research and truly understood who we were speaking to and how. Working with her was beyond expectations.

Jernej, Co-Founder @ BigHead Lab

meet your host

hi, i'm leya

I vibe with the concept of a career as a web, not (a linear) ladder 🕸️ > 🪜

My path was forged by multiple interests and unconventional choices; following curiosity, meaning and impact. (And sun and the sea).

I’m a transdisciplinary professional on the crossroad of marketing, branding, writing, theatre and arts.

This means I don’t just ‘do different things’ but rather integrate them.

My work in branding intertwines with my artistic research, equipping me with sensitivity, mental flexibility, intuition and a creative mind that enjoys breaking patterns. ⚔️

What I do

Help businesses grow by nailing their brand communication strategy.

How

I do that by translating their brand’s spirit into growth assets: brand messaging, ad concepts, websites, landing pages.

Who do I work with

Founders, creative studios, and growing brands that want to build their brand strategy based on a defined, vibe-led communication.

Industries? Versatile. E-commerce, SaaS, health & wellness, fashion...

And I care. Genuinely. Your business, aligned with your creative energy and made to reach your people, this is what makes me happy.

Join us! Can't wait to vibe together.

Working with Leya has been an absolute pleasure. She supported us with creative strategy and copywriting for both short-form video ads and static visuals. Leya has a sharp instinct for storytelling and an exceptional feel for language. She’s highly creative, fast, and collaborative—a true asset to any team. If you’re looking for someone with a strong creative mindset and excellent copywriting skills, we’d recommend Leya without hesitation.

Marko, Co-founder @ Rollout Creative Agency

Leya has the ability to capture the essence in words that feel authentic. She takes the time to explore what that essence is together and keeps digging untill its found and in writing. She creates impact with words that make you feel something without the salesy feeling. On top of that she is also an amazing person that made working together extra great!

Anne, Entrepreneur Coach



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