For entrepreneurs, personal brands, or founders building intentional businesses
Vibe-led branding
workshop
you'll love this if you:
Want tricks and treats to unleash your creative spirit
Not only this is a good skill to have, it also makes business feel ALIVEEEE—and meaningful.
Are done with generic marketing buzzwords
Bluuh. Not another website with the same generic messaging everyone in industry uses, while the brand's essence is peeking out from the 'About us' page. Let's change that, ya?
Feel stuck with Pain Au ChatGPT
And instead, want tone-aligned, vibe-forward communication assets to use across the touch points. 🥂
say hi to Soul2Strategy approach
this is not your usual sit-and-think workshop
We'll leverage human's biggest assets—the body and your creative energy.
It's an embodiment based method, blending theatre play, dance elements and creative writing exercises to help you drop from the head to the body and access a wider spectrum of intelligence. Nope, not AI.
Your full self, beyond the intellect.
The result?
You, connected to your creative energy, letting the vibes lead the strategy. (A bit of a poetic essence to the bizzz)
bye "we can all see it's chatgpt" kinda website
Soul2Strategy is a tested-and-proven method I use in my work. It’s how I transform flat websites into vibing homes, revamp direct response hijacked pages into story-driven conversion beauties, or create ads that call in with a wink instead of shout.
Now, I've packed it into a workshop model and a guidebook to help you listen to your brand, shape its voice and turn it into a messaging system you will use to create consistent content that drives sales, builds a community and grows your business—leading with a vibe. Cuz... why not
tools and modalities
Mindfulness & Embodiment: practices from dance, improv theater play, yogic principles. Fun and soulful.
Creative writing exercises
Branding & marketing frameworks
The goal: translate your brand's vibe into growth assets.
The method: while some start with words like the brand is “bold”, “elegant”, or “minimal”...
... we'll reverse the process, developing the words from the essence itself. What's the drive? What is it aching for? How does the brand 'move'? What POV it has? In short, we will play first, then strategize.
Leya's standout strength is the sensitivity to grasp tone and shape it into a strategic, conversion-focused structure. We also value how openly and skillfully she incorporates feedback to elevate her work. Leya is a sharp, reliable partner when you want messaging that builds brands.
Filip, CEO @ Donna Pro
Within just a few days, Leya came back with exceptionally thoughtful, creative, and personalized copy that captured the essence of our brand and the voice of our target audience. It quickly became clear that she had done thorough research and truly understood who we were speaking to and how. Working with her was beyond expectations.
Jernej, Co-Founder @ BigHead Lab
you’ll walk away with:
A Relaxed and mentally available state
From which creative processes bloom. Embodied creativity—entering the unknown without mental hold backs.
Tools to drop from the head to the body
You will know exactly how to provoke that shift yourself, so the blank page won't be scary. Any. Longer.
Brand growth communication assets
Coherent assets you will use on your key touch points for vibe-aligned and strategic communication. We're talking taglines, UVP one-liners, hero headlines, main promise, and elevator pitch.
and a gift?
You will also get my Soul2Strategy guide-book on vibe-led branding worth 27.99€.
It contains:
3 Core modules—Decode, Design, Deliver
Downloadable guide-book (editable + printable)
Simple and powerful brand voice discovery exercises
Case study examples
Soul2Strategy VibeBlocks System guide
Book your spot for only 30 €. Yup. It's a 'beta version' price.
meet your host
hi, i'm leya
I vibe with the concept of a career as a web, not (a linear) ladder 🕸️ > 🪜
My path was forged by multiple interests and unconventional choices; following curiosity, meaning and impact. (And sun and the sea).
I’m a transdisciplinary professional on the crossroad of marketing, branding, writing, theatre and arts.
This means I don’t just ‘do different things’ but rather integrate them.
My work in branding intertwines with my artistic research, equipping me with sensitivity, mental flexibility, intuition and a creative mind that enjoys breaking patterns. ⚔️
What I do
Help businesses grow by nailing their brand communication strategy.
How
I do that by translating their brand’s spirit into growth assets: brand messaging, ad concepts, websites, landing pages.
Who do I work with
Founders, creative studios, and growing brands that want to build their brand strategy based on a defined, vibe-led communication.
Industries? Versatile. E-commerce, SaaS, health & wellness, fashion...
And I care. Genuinely. Your business, aligned with your creative energy and made to reach your people, this is what makes me happy.
logistic info.
WHEN?
Saturday, 25th of October
12.00 - 16.00
WHERE?
Circles House Coliving & Coworking
📍Cami de Vallvidrera al Tibidabo 5, Barcelona
PRICE?
To test and refine the concept for this hands-on workshop I'm running it at a promo price:
30 €
Working with Leya has been an absolute pleasure. She supported us with creative strategy and copywriting for both short-form video ads and static visuals. Leya has a sharp instinct for storytelling and an exceptional feel for language. She’s highly creative, fast, and collaborative—a true asset to any team. If you’re looking for someone with a strong creative mindset and excellent copywriting skills, we’d recommend Leya without hesitation.
Marko, Co-founder @ Rollout Creative Agency
Leya has the ability to capture the essence in words that feel authentic. She takes the time to explore what that essence is together and keeps digging untill its found and in writing. She creates impact with words that make you feel something without the salesy feeling. On top of that she is also an amazing person that made working together extra great!
Anne, Entrepreneur Coach
Join us! Can't wait to vibe together.
© 2024 Leya Kos Brand Strategy. All rights reserved.
